SEO Expert, Inbound Marketing Manager

Full Time Great Neck, NY

We are looking for a SEO/SEM and marketing expert who can help us plan and implement a marketing campaign for a high retail luxury jewelry website, The person should have creative as well as analytical skills.You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.Your responsibilities will include but are not limited to:

-Researching and implementing content recommendations for organic SEO success

-Optimizing copy and landing pages for search engine optimization

-Management of PPC campaigns on social media sites (Facebook, Google etc.)

-Performing ongoing keyword research including discovery and expansion of keyword opportunities

-General Marketing Research

-Creation of personas and establishing a target audience

-Oversight of creation of relevant content to target audiences

-Development of a marketing funnel to help foster and nurture prospects into clients

-Brainstorming with the team regarding creation of creatives and content relevant to our target audience

-Help adjusting and fine tuning the visitor’s experience on the site.

-Creating and implementing email and marketing campaigns on a regular basis.

We would like to hear your ideas on how to take this endeavor to the next level. Experience in the jewelry industry is recommended but not required.

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