Sr. Manager, Product Marketing – Network

Spectrum

Client Reference Code: 210706-4

POSITION OVERVIEW:
We’re looking for a stellar technology Senior Product Marketing Manager to lead the marketing efforts for our Data Networking Services. Working across and with cross functional marketing teams, sales channels and product managers, you’ll own the product marketing plan, drive the go-to-market initiatives, articulate product positioning and messaging and look for opportunities to help the product evolve and grow in the market.
The opportunity and responsibilities:
You’ll take on big global industry competitors with industry-changing services in this role and your aggressiveness as a marketer, can-do perspective, plus get-it-done mindset will help you and your support teams claim victory that will be noticed across the company. Because you are a master story-teller, know how to create and harvest value plus create compelling messages, you’ll be able to help arm our sales channels with resources that help them win more, faster. And marketing teams will be more effective with your guidance across the technology domain because no one will know how the technology benefits our different buyer personas better than you. Your solid go-to-market plan for your product will be the beacon that other teams leverage, which will provide harmony to the marketing efforts. As a result, you’ll be a force-multiplier…it starts with you.
YOUR PRODUCT:
For this role, you’ll be the go-to-person at Spectrum Enterprise for the marketing of Ethernet Services, Internet Access and Software Defined Wide Area Networks (SD-WAN) and other technologies that enable workers, organizations, machines and end user applications to connect and inter-operate seamlessly.
SPECIFIC RESPONSIBILITIES:
Responsible for the product positioning, value proposition and messaging framework of the assigned product area
Responsible for the development of the go to market plan and influencing its execution by working with internal partners
Serve as the subject matter expert to support the web and content teams in the development of product brochures, product factsheets, collateral, marketing materials, whitepapers, web site content and customer case study to promote product portfolio
Maintains thorough understanding of marketplace dynamics to help shape product, marketing and sales for success
Contributes to development and maintenance of effective sales tools and training
Work with analyst relations team, product management and industry analysts to promote products and develop positive perception in the influenced community
Interface with other functional areas to include: product management, offer management, sales management, operations, marketing communications, finance and vertical marketing teams
Other duties as may be assigned to help Spectrum Enterprise accomplish its mission
EXPERIENCE AND SKILLS NEEDED:
To be considered a strong candidate, you’ll have the following experience:
8+ years relevant experience
Experience with B2B high-tech products or services
Exceptional communication skills with the ability to simplify and present complex information into easily understood content
Strong, positive interpersonal and communication skills to quickly inform or influence others and help work groups proceed quickly to a favorable outcome
Revenue and results focused with proven history of how you have impacted other companies in marketing, selling or managing products
EDUCATION: Bachelor’s degree; preferred Business or Marketing emphasis or equivalent experience, Master’s degree preferred
TRAVEL: Travel requirements are approximately 15-25%

Job Code : MGN380 Sr Marketing Manager Exempt

210706BR

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