Digital Strategist, IBM Corporation, Austin, TX: Execute the end-to-end digital experience for Hybrid data management. Monitor and search data from testing. Delivery easy to deploy web programs. Monitor global adoption of digital campaign and best practices. Ensure digital journey meets local requirements. Partner with other business units to create and deliver effective commerce engine. Measure and report performance of all digital properties and assess against goals. Work with web development teams and third- party agencies to execute marketing roadmap on website to increase traffic and engagement with Analytics products and solutions. Utilize user experience (UX), web analytics, A/B testing, paid media, web globalization, and search engine optimization (SEO). Required: Bachelor’s degree or equivalent in Economics, International Business or related and two (2) years of experience as a Digital Marketing Strategist or related. Two (2) years of experience must include utilizing (UX), web analytics, A/B testing, paid media, web globalization, and (SEO).
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