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Marketing Operations Data Analyst

San Jose, California Maxim Integrated Products

Requisition Number 5643BR

External Posting Title Marketing Operations Data Analyst

Time Type Full time

Pay Rate Type Salary

Work Shift Regular – Salaried

Country United States

Locations San Jose, CA (HQ)

Minimum Degree Required Associate’s Degree

Career Level Non-Manager – Experienced (3+ years exp)

Job Description
Maxim Integrated is a highly successful, $2.31 billion company. With offices and manufacturing sites around the world, we design award-winning semiconductors that make the world more integrated. We also know that it’s our people who make us a great company. So we reward bold thinking, teamwork, personal growth, and community involvement. Want to make a difference and be challenged every day? Join us at Maxim Integrated. With analog integration, the possibilities are endless.

Maxim Integrated is seeking a Digital Marketing Specialist who has experience in supporting strategic marketing initiatives focusing on lead management project, marketing automation system management and mass email creation. This person will work closely with global Marketing, IT, Customer Operations and Technical Services to make sure the lead management process is working smoothly and as expected from end to end, and the emails are built and delivered on time and.

Responsibilities:

Monitor the lead creation/update process between the marketing automation system and CRM; Investigate and solve issues if exist in the lead creation/update process

Monitor lead capture process in marketing automation system to make sure all activity data is captured; Investigate and solve issues if there is any

Upload leads generated through third party vendors into marketing automation system

Assist with marketing automation system configuration with CRM

Create emails, landing pages, forms and segments (from scratch) in marketing automation system

Pull email performance reports from marketing automation system to evaluate email effectiveness in a marketing program

Perform and project manage the quarterly email bounce cleansing project

Additional projects may be assigned based on demand

Minimum Qualifications
Skills/Abilities/Experience & Qualifications:

Expertise in Excel spreadsheets; need to be very comfortable with using varieties of functions and working with Pivot tables

Ability to analyze, investigate and troubleshoot lead management related issues in marketing automation system

Ability to think out of the box and make recommendations on how to improve business processes to avoid data issues in the future

Well-developed analytical and problem solving skills with an attention to detail

Solid understanding of relational databases; fluent in SQL a plus

Prior email building experience with marketing automation system (e.g. Eloqua, Marketo, Silverpop, Adobe Campaign) required; this position requires hands-on experience of pulling elements of an email blast together in the email creation interface inside the marketing automation system

Fluent with Dreamweaver or similar HTML editing tool

Fluent with HTML to be able to build new email templates and modify existing email templates; Working knowledge of Javascript a plus

Have a sense of best practices in emails and be able to suggest a better design of the email to drive engagement with prospects and customers

A self-starter with exceptional organizational skills, attention to detail and the ability to multi task under tight deadlines

An appetite to learn advanced marketing tools and tactics in a fast paced, evolving direct marketing environment

Flexibility to manage competing priorities and shift focus as determined by changing priorities and needs of the department or the business as a whole

Ability to effectively present information and respond to questions from groups of managers, vendors and other employees

3+ years’ experience in a digital marketing/marketing operations group

*No immigration sponsorship – candidates must be either a US citizen or a permanent resident.

Maxim is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to race, color, religion, sex, national origin, disability or protected veteran status.

Percentage of Travel 0% – 10%

Relocation Assistance Available No

Visa Sponsorship Available No

Removal Date 09/19/2018

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