The Technical Audience Developer will update and build new audiences for multiple channels to drive customer communications. This individual will translate marketing requests into outputs across various marketing tools. The tasks owned by this role will support Sherwin-Williams in driving greater insights, engagement, and improved lead nurturing for all business-to-business market segments (Residential Repaint, New Residential, Commercial, Multi-Family, Healthcare, and Hospitality) and the direct-to-consumer market segment (Do-It-Yourself).
Job duties include contact with other employees and access to confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company’s staff, employees, and business relationships.
Here, we believe there’s not one path to success, we believe in careers that grow with you. Whoever you are or wherever you come from in the world, there’s a place for you at Sherwin-Williams. We provide you with the opportunity to explore your curiosity and drive us forward. Sherwin-Williams values the unique talents and abilities from all backgrounds and characteristics. All qualified individuals are encouraged to apply, including individuals with disabilities and Protected Veterans. We’ll give you the space to share your strengths and we want you show us what you can do. You can innovate, grow and discover in a place where you can thrive and Let Your Colors Show!
At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute—it matters to us.
Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled.
The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable federal, state, and local laws including with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable.
Sherwin-Williams is proud to be an Equal Employment Opportunity/Affirmative Action employer committed to an inclusive and diverse workplace. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.
As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans.
Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.
- Serve as key Email, SMS/MMS, and Paid Media audience developer, working in our ESP, CDP, and SMS deployment tools, using SQL and the UI of the tools to develop audiences:
- Develop campaign audiences by the strategy and objectives stated in the campaign requirements document
- Translate requirements and directions to accurately implement customer journeys and data strategies into marketing automation programs
- Provide proactive troubleshooting solutions as roadblocks come up through campaign discovery and development
- Customize & optimize campaign management process as required, focusing on continuous improvement and documentation of development, testing, quality control, etc.
- Collaborate directly with stakeholders across teams, including Marketing Communications, Marketing Research and Design, and DDX to understand their goals and processes to execute
- Work with external partners to understand and optimize the use of our deployment tools
- Provide status updates on projects and tasks via project management tools (Workfront, Jira, etc.)
FORMAL EDUCATION
Required:
- 4-year College Degree; (Information Systems, Business Management, Computer Science, Information Technology, or equivalent backgrounds are preferred but not required)
KNOWLEDGE & EXPERIENCE:
Required:
- 5+ years of experience using marketing technologies to develop marketing segments and audiences
- Core understanding of relational database design concepts
- SQL experience
- Effective problem-solver, able to think through and propose alternative options
Preferred:
- Advanced SQL experience
- Experience with B2B and B2C campaigns
- Experience with a CDP
TECHNICAL/SKILL REQUIREMENTS:
Required:
- Marketing cloud tool experience (ex. MessageGears, Lytics, Acoustic, Salesforce Marketing Cloud, Adobe Campaign, Unica, Alteryx, Marketo, BigQuery, Snowflake, RedPoint Global, Segment, Treasure Data, Blueconic, Action IQ, etc.)
- Knowledge of database structures, documentation, and processes
- Experience using project tracking software to collaborate with and keep team members and key stakeholders informed on the status of current and pipeline projects
Preferred:
- Advanced SQL experience
TRAVEL REQUIREMENTS:
- 5%
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