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Head of UX Design

Columbus, Ohio Abercrombie and Fitch Co.

Job Description

The Head of User Experience Design is responsible for crafting and delivering on global omnichannel experience strategy for all our brands Abercrombie & Fitch, Hollister, Abercrombie Kids and Gilly Hicks. Using human-centered design principles, they lead teams to gain a thorough understanding of the motivations, needs, and desires of our customers and then transform our customer experience to both meet the needs of our business and the ever-changing expectations of our customers.


* Redefine our approach to UX design to be both channel agnostic and customer-centric
* Develop a cross-functional, strategic vision of where our customer experience is headed
* Establish UX best practices, translating in our handwriting when relevant to our brand experiences
* Evolve design methods, tooling, and process in collaboration with designers + cross-functional partners
* Evangelize and Facilitate Design Thinking throughout the enterprise
* Work cross-functionally to develop, measure, and optimize experience
* Translate the voice of our customer, principles of our brands, and needs of our business into experiences unique to the diverse audiences across our four brands
* Identify opportunities for user research and usability testing to inform prototypes, concepts, current and competitive experiences
* Audit and improve existing tools, products and platforms and evaluate and assess prospective tools or platforms that will deliver our experience design vision
* Design and evolve experiences that improve the performance of our digital ecosystem across search engines
* Balance cross-functional requests to form an effectively prioritized user experience roadmap with proven ability to align leadership, key stakeholders, and supporting teams to march towards one goal
* Build a user experience design practice purpose-built for our organization at its current maturity/proficiency and accelerate path to industry best practices and industry-leading experiences
* Data driven approach to UX Design while taking into consideration broader brand and company business strategy
* Grow and mentor a team of assistant and senior designers and develop cross-functional training programs
* Lead a team of 10 multidisciplinary designers in UX Research, UX Design, and product content


* Expert in articulating complex customer and business needs in easy to understand concept expressions and presentations
* Deep understanding of the landscape of experiences that continuously shape and re-shape user expectations and the storytelling ability to orient our experiences in the current ecosystem of our customers
* Understanding of User Experience Metrics and Usability Best Practices
* Design Staffing with Project and Product managers
* Design Lifecycle: Project planning, concept, validation
* Ability to plan and lead design workshops / sprints
* Information Architecture & Wireframing
* User Interface, Interaction, and Motion Design (either personal or supervising others)
* Organizational Knowledge: Understands how to work collaboratively and navigate complex relationships throughout different parts of the organization
* Familiarity with WCAG 2.0 Accessibility Requirements
* Situational Adaptability: Demonstrates ability to evaluate and pivot based on new information to meet the needs of the situation
* Demonstrated ability to understand and influence the measurement of experience from qualitative and quantitative perspectives, and clearly connect this information to design solutions


* Degree in Design, Human Computer Interaction, Psychology, Visual Communication, Cognitive Science, or related field
* 8-10 years designing or researching on a UX or Digital Design team
* 3+ years managing designers
* Experience communicating with fast-paced, highly cross-functional teams with multiple stakeholders
* Comfortable moving between digital (native & app) as well as brick & mortar
* Familiar delivering experience in both agile and waterfall environments

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